3SquaresVT is Vermont's name for the federal Supplemental Nutrition Assistance Program (or SNAP) — a program of the U.S Department of Agriculture (USDA). I was on a small branding team for a once boutique agency, New Breed Marketing as the lead copywriter. I worked with accomplished Creative Director, Brian Mullins to come up with a campaign to engage the public in regard to Vermont’s low-income population. I came up with the name and tagline for the program that is still used today.