Short-form Copy: Product Headlines, Taglines, Slide Decks, & Packaging
I was involved in several creative initiatives with Guru, a bold advertising agency headquartered in San Francisco. Their agency’s niche is working with socially and environmentally sound brands in the US, something near and dear to my heart. I worked on multiple campaigns, charged with the task of coming up with a theme for REBBL’s low sugar products as well as Out Of Home concepts; Organic Girl’s hashtags and clever puns for their greens packaging; and a new tagline for Goddess Garden’s natural sunscreens. More examples are available upon request.
*Guru is advertising brands to promote a healthy planet
The following tagline options represented the REBBL brand-level functional promise iterated across all creative work (digital, OOH, POS, Ride Fleet, etc.) and the Facebook ads shown left.
Plant-powered Super Herb Elixirs
Soulfully-crafted Super Herb Elixirs
Super Herb Elixirs from the Plant Queendom
Bold Elixirs for Life
Plant Elixirs for Good
Plants with Purpose
Elixirs with Impact
I had some fun with their new low sugar line. Knowing that REBBL takes the lead by leaning away from artificial sweeteners and high fructose corn syrup to create a perfect balance of taste, health benefits and social/environmental impact, I took a tongue-in-cheek approach to discussing each product in the first person. The headlines are fun and the copy represents the function.
Slide deck copy example
Goddess Garden baby line
Goddess Garden End Cap Display
Organic Girl Clamshell Packaging Concepts
Organic Girl Packaging Label Concept
REBBL Beverage Headline Concept